In today's competitive landscape of digital marketing, not many experts have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a nationally recognized PR expert who helps businesses strengthen their online presence, climb to the top of search results, and land placements across over 900 media outlets.
An Unconventional Path to PR Expertise
Rohde's career path took several unexpected turns. With educational credentials from institutions including Michigan Ross, he launched his professional life in retail operations — running national retail stores, handling multi-unit management, and eventually managing operations across two national retail companies.
The itch to create something from scratch never went away. Together with a group of collaborators, he launched a national service provider, exited successfully, started another, then relocated to Cleveland, Ohio, where he grew a business across five states — and sold that business as well. In the midst of all this that he found his true calling in digital marketing.
Press Releases With a Purpose
Currently, Rohde leads 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Via his signature brand "The News Guy," he delivers a robust lineup of services built to move the needle for businesses.
His flagship service is press release distribution, publishing content across high-authority publications like AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde offers featured article placements on top-tier media outlets, SEO and local SEO services, authority-boosting backlink services, and PPC campaign management.
Where PR Meets AI
Perhaps the most forward-thinking aspect of his work is his expertise in AI search visibility. He treats press releases as a form of influence over AI systems — allowing companies to control what AI tools including Google AI Overviews, ChatGPT, and Perplexity communicate about a given brand. This innovative strategy Randy Rohde gives businesses a competitive edge in today's shifting digital landscape.
More Than Marketing: A Multi-Talented Professional
Rohde's reach goes much further than client work alone. He runs two podcasts — "Hot Off The Press," a daily show dedicated to press releases, SEO, and digital PR boasting 400-plus episodes, and "Running the Bases with Small Businesses," an interview series featuring small business stories and insights.
On the speaking circuit, Rohde has taken the stage at industry conferences across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to popular podcast programs such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
And if that weren't enough, Rohde carries IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both behind the camera and in the boardroom.
The Bottom Line
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For brands that want to strengthen their digital presence, improve their visibility online, and stay ahead of the curve, Randy Rohde and The News Guy provide a strategic advantage.